Format : Textbook
Press Promotion Distribution and Retail-Berklee expert speaks on how to market and distribute your songs and group.Sell more music! Learn the most effective marketing strategies available to musicians leveraging the important changes and opportunities that thedigital age has brought to music marketing.This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy.Step by step you will develop an active marketing plan andtimeline tailored to your unique strengths and budget.You will learn to time your marketing campaign effectively publicize your music to traditional print outlets and emerging online opportunities understand the currentopportunities for online satellite and terrestrial radio play as well as navigate various retail and distribution options both at brick-and-mortar and online options such as iTunes Rhapsody and other services.
SKU: HL.151138
ISBN 9781495045219. UPC: 888680085605. 8.5x11.0x0.651 inches. Bobby Owsinski Music Pro Guides.
Today's music industry is constantly changing at a dizzying pace, and this Music 4.1: A Survival Guide for Making Music in the Internet Age is fully equipped to help you navigate it. Written for artists overwhelmed by the seemingly endless options of the quickly evolving Internet, this is the only book that offers a comprehensive strategy for online success. In Music 4.1, Bobby Owsinski includes an in-depth look at the economics of streaming music, with the real information about royalties that distributors and record labels don't want you to know and that simply can't be found anywhere else. The book also looks at how revenue is generated from YouTube and other video streaming services, and it provides techniques for optimizing both videos and channels for maximum success. Also included are lists of effective tips (both high- and low-tech) and checklists with every chapter, as well as a reference list of online tools for inexpensive music and merchandise distribution, sales, marketing, and promotion. With fresh interviews from several of today's successful music industry innovators, Music 4.1 reveals new and proven pathways to success in the new paradigm of the modern music world.
SKU: HL.1596
ISBN 9781574242799. UPC: 884088651954. 7x11 inches.
The Martin is considered the finest acoustic guitar in the world, a distinction it has held for more that 160 years. Martin guitars have been played by performers Eric Clapton, Stephen Stills, Judy Collins, and Johnny Cash, as well as hundreds of thousands of other professional and amateur musicians. In C.F. Martin and His Guitars, 1796-1873, Philip Gura chronicles the career of Christian Frederick Martin from his humble start as an importer and repairman of musical instruments in New York City in the 1830s through his move to Nazareth, Pennsylvania, and the founding of C.F. Martin & Company. Gura is the first historian to thoroughly study the Martin company records dating back to the 1830s: Letters, account books, inventories, and other documents. Using this rich archive, Gura establishes how a German immigrant from Saxony's guild tradition became the finest American guitar maker of his time and created a uniquely American business that successfully eclipsed its competition.As Gura shows, Martin's success was based on his successful navigation of the rapid economic expansion and industrialization of his time. The many sketches and hundreds of photographs illustrate how Martin adapted his artisanal craft to modern industrial methods, maintaining quality while meeting increased demand for instruments. Gura traces the network of suppliers who provided Martin with his raw materials and explores the advertising and other methods Martin employed to build a market for his goods. After Martin's death in 1873, the company continued to grow. It thrives today under the leadership of a sixth-generation Martin, producing instruments that are still the most sought after and collectable in the world. Includes an 80-page color section!
SKU: FP.FDD02
ISBN 9790570503834.
Vernon Park, Stockport’s oldest park, was created on land donated by Lord Vernon (George John Warren). It was built by poor mill workers who called it pinch-belly park and opened on 20th September 1858. Comprising twenty-one acres, it houses a museum, a bandstand, ornamental fountains, a fernery, rockery, borders and sunken rose garden as well terraced walkways that overlook the river and weir. The piece depicts a solitary walker engrossed in his own thoughts on a winter’s day, the landscape, and the park’s Victorian past.At the very end of the piece a reminder of the park’s Victorian origins can be detected in a quote from Elgar’s Salut d’amour of 1899, which may well have been played by a band in the bandstand. Stockport market celebrated its 750th anniversary in 2010. It dated back to September 1260 when a Royal Charter allowed Robert de Stokeport, the Mayor, to hold a weekly market within the defensive walls of the Norman Castle on the present site of Castle Yard.The Glass Umbrella was a popular name given to the 1861 covered market built of timber, glass and iron - nine bays with open sides and a glass canopy. In 1912, one bay was removed to enable electric trams and trolley buses to turn a sharp corner.The piece depicts a lively market day, the multiculturalism of the present day and the old cries of pick and pay without delay. The bells of St Mary’s Church are depicted by a cascading peel tuned to the ten bells of the church tower, and a fleeting reference to John Wainwright’s famous Christmas hymn Christians Awake, and the Westminster chimes striking the hour from St Mary’s, bring to piece to a conclusion. Separate parts are provided for recorder and oboe.
